Business Succession Case Study #6 | Why An Estate Plan Is A Poor Substitute For A Succession Plan
by Leigh Riley · Filed Under: Business Exit Plan · Business Exit Strategy · Family Business · Succession Case Studies · Succession Planning · Succession Problems
Business Succession Strategy Weaknesses
In a previous series on why too many business owners fail to exit their business with maximum cash flow and profits, I identified 8 business exit strategy weaknesses that may contribute to a reduced business succession outcome for you.
In my previous business exit case study I revealed how poorly structured assets can impact the amount of tax payable when you exit your business. This case case study reveals the folly of substituting an estate plan for a properly constructed business succession plan.
How An Estate Plan Can Create An Unwanted Result When You Exit Your Business – Case Study
MontanaCo was an old family company whose ownership was passed down through the generations via estate planning in each shareholder’s will. This practice resulted in uneven ownership of the company and caused problems for its management, with the family slowly losing control to external parties.
Several problems developed through the generations:
- The second generation had one child (the daughter) missing out on ownership altogether, effectively disinheriting her, with control being shared between the brothers. This unfairness caused friction and family breakdown.
- The third generation experienced very uneven ownership when shares were distributed between the various beneficiaries. In fact, one shareholder had no beneficiaries, so bequeathed her shares to her favourite charity, resulting in the family company being 25% owned by an external party. As the largest shareholder at the time, the charity held the largest percentage of voting rights.
- By the fourth generation, the shareholding became very messy, with family ownership and control being diluted. Decisions became difficult to manage and uneven power caused problems. One family member divorced and lost 6.25% of her ownership to an ex-husband, introducing further problems of control and dilution of ownership within MontanaCo.
- The Managing Director in fourth generation held only 4.166% of the shares making it difficult to manage the company with few voting rights by comparison to others in the company.
The following image shows the succession tree of the MontanaCo family company, which used estate planning as its succession plan. You can see the percentage of shareholding being diluted unevenly as ownership is passed down through the generations.
Results of Using An Estate Plan As A Succession Strategy
By the fourth generation there are:
- 3 bloodline shareholders with 12.5%
- 3 bloodline shareholders with 6.25%
- 3 bloodline shareholders with 4.166%
- 1 non-bloodline ex-husband holding 6.25%
- 1 non-bloodline lost dogs’ home with 25%
There was no structure in place obliging non-bloodline shareholders to sell back to the family members.
Two of the family members who held the smallest shares had responsibility for management of the company and experienced a lot of difficulty from less-involved but more powerful shareholders, causing continual friction and leading to operational difficulties.
The good news for this family company was that the situation could be rectified with the majority shareholding vote. You can discover the full solution for this succession case study in Part 5 of my book, Your Business Succession: How To Exit Your Business For Maximum Cash Flow And Profit
How well prepared are you to exit your business with maximum cash flow and profits?
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To Your Profitable Business Exit,
Leigh Riley




If you need a quick summary of the aspects of your business that will get you started on preparing your business succession, you can
The business succession appeared to be organised and settled, and they believed that everything was structured to be as tax effective as possible. However, there was one big problem awaiting Beth and Robert that no one had considered. Not even their existing tax advisers and lawyers had anticipated this problem and its devastating effect, as they were not experienced with succession planning.



Fritz admitted to having no formal arrangements with customers and suppliers, who continued their association simply because they liked to deal with him. He considered his staff to be mere instruments for backing him up in the operation, because they added no value to his business turnover or efficiencies without his specific instructions.
Later, while Pete was honeymooning overseas with his new wife, Elise, he died in an accident. Elise, being well advised, arranged a business valuation and made a claim on Dave for her share of the business that she now rightfully owned as Pete’s sole beneficiary.
Such an exemplary track record was developed over time as a result of many instances of meandering succession. Back-up plans and specific succession strategies for the royal family eventually evolved and are now solidly in place. Instead of assuming succession will go to plan, they identify a second, third, fourth all the way down to 54th in line for the throne!

