Situational Errors That Prevent Your Exit With Maximum Cash Flow and Profit…
Yesterday I was speaking with a very experienced business motivator about Business Succession Planning. I was very surprised to learn that she believed Succession Planning was something a business owner would only consider if they were thinking about retiring soon. I was very quick to point out several reasons, many of them unplanned, that someone would exit from their business (see some of these in earlier blog posts).
51% of business owners exit their business before to retirement age
You may be just as surprised as she was to learn that 51% of business owners will exit from their business prior to retirement age, with a large number of exits being due to factors beyond their control, or that they would not have considered possible.
My previous series revealed 8 Business Succession Strategy Weaknesses that prevented business owners from exiting with maximised financial benefits and outcome. In this series, I’ll identify 6 Situational Errors that prevent business owners from capitalising when they exit their business, particularly when their departure is beyond their control.
Most business owners I’ve met are naturally quite driven and vibrant and it seems almost inconceivable that anything could happen to prevent them from achieving or maintaining their success in business. However, illness can be a major unplanned factor forcing a business owner to leave prematurely. Failing to recognise this is a situational error of judgement that can lead to an unfortunate financial outcome for you as the business owner, your family, customers, employees and suppliers.

Case Study #7 – The Impact of Unexpected Illness On A Small Business Owner and His Family

In my book “Your Business Succession” in Case Study #7 I refer to sole trader Brian, who operated a Mechanic Workshop from leased premises with one apprentice. Brian earned a very good income that supported his wife, Sue and two children. However when he was unexpectedly diagnosed with a brain tumour at age 38, his ability to function was swiftly impaired, impacting the viability of his business.
Brian’s apprentice was not skilled enough to continue operating the business without him. His wife had very little understanding of how to run a business and wasn’t confident enough to supervise someone else to run it either. On top of that, the business was not generating enough revenue to pay someone to manage it as well as pay Brian’s family the income which they had built their lifestyle.
Impact on Brian’s family and employee
Sue’s distress was two-fold; first due to the potential loss of her husband to their family, as Brian had only a small chance for survival , and second, due to financial hardship that meant their lifestyle was suddenly very stretched. Sue could not seem to find a buyer for the business due to the transactional nature of it and the reliance on Brian to operate it. She was forced to terminate the apprentice (whom she could no longer pay), wind up the lease (which cost money to do) and commence liquidation of the business assets (which were sold under fire-sale conditions as she needed money fast).
The financial outcome for Brian’s family could have been quite different had he sought professional exit strategy advice and implemented some simple key strategies. Until that unfortunate situation arose Brian also had believed that Business Succession Planning was only for people who were about to retire.
Possible exit strategies Brian could have used
One possible exit strategy for Brian could have been to use a Buy-sell Agreement with a pre-agreed sale price based on the valuation of his business. This would involve a legal agreement with a competitor, friend or colleague working in the industry to ensure there would be an automatic buyer for the business if it needed to be sold. A simple life policy could have assisted with the financial burden and could also have been used to fund the buy-out in the Buy-sell agreement.
Mitigating the financial loss made in the face of illness was possible even though Brian operated as a sole trader. A Business Exit Plan would have ensured continuity of his business, with continued financial viability for his family, and maintained a job for his apprentice.
Small businesses can be most vulnerable to unplanned exits

The smaller your business, the more vulnerable it can be, so structuring your business with an exit strategy for diverse situations is essential if you want to maintain secured financial viability. Brian had no way of knowing he would soon be forced from his business due to illness, or that he would exit well before the anticipated retirement age.
How to avoid situational errors of judgement
Don’t leave your business exit strategy to chance. Make sure you’re in a position to profit no matter what the situation. Ignoring this situation is to gamble with your future in a manner that could adversely affect you, your family, your employees, the viability of your business, your social standing in the community and your trading partners and suppliers.
Plan the right succession solution for your business ownership structure. One business exit strategy may be to arrange a formal buy-sell agreement with another interested party. It could be arranged with an employee or a colleague already operating in your industry. For your successful business exit strategy, take a look in the book “Your Business Succession…how to enter, exit and execute your business for maximum cash flow and profit” where you will find dozens of options to help you design the best business succession strategy for your profitable exit.
How well organised is your business exit strategy?
Take the FREE Business Exit Quiz, and get your own customised report which will reveal the strengths of your business exit plan and uncover any shortcomings that you must to address if you want to maximise your profitable outcome from your business when you exit through any circumstances.
Here’s to your profitable business exit!
Leigh Riley
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